LaLiga Managing Director, Jose Antonio Cachaza confirmed recently that two sides from the Spanish top-flight will play their pre-season friendlies for the 2023 season in India – a move which is seen as a bid to increase their connection with fans in the country.
Cachaza believes that LaLiga already has a big fan base in India and the league authorities are always looking at ways to increase their popularity in the country.
Jose Antonio Cachaza (Managing Director La Liga India) ?: “Next year, having one pre-season game is a possibility and we’ll work towards it. It certainly is an important part of our strategy to bring more La Liga teams to India.” ?????#IndianFootball #ISL #LaLiga #IFTWC
— IFTWC (@IFTWC) April 30, 2022
“Next year, having one pre-season game is a possibility and we’ll work towards it. It certainly is an important part of our strategy to bring more La Liga teams to India. We’re celebrating our first five years in India and at the heart of our strategy is increasing our connection with the fans here. That’s what we’ll keep doing, and we’re looking to find new ways to keep getting our clubs and players closer to the Indian fans. We have a good fanbase in India already,” he said as quoted by the Bridge.
LaLiga giants, Real Madrid and FC Barcelona are among some of the most popular clubs in India, with both the clubs having legions of fans in the country. What also helped was that two of the most popular footballers in India in the form of Cristiano Ronaldo and Lionel Messi represented the two giants in the past.
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